How Are Wine Prices Determined?

Photo Credit: Reuters/Regis Duvignau Have you ever wondered what goes into pricing wine? How can one bottle of wine be as much as $100 USD or more and another only $5? How are wine prices determined? It’s a simple question that one would expect a simple answer to, but there are many factors in the pricing of wine. Your basic business costs are included for one thing. That would be your base expenses to plant and harvest the wine grapes, run the wine press, production costs (fermentation, the possible use of oak barrels, etc.), bottling costs, marketing and all the little details in between.